White Paper on Driving Cinema Attendance and ROI through Pay Per Click Marketing.
Pay Per Click Advertising is one of the most profitable and scalable marketing solutions providing instant and measurable results.
PPC simply allows cinemas to place ads on an advertising platform such as Google and pay when their ad is clicked by a user. Some benefits of this channel include: It provides immediate results with consistent improvement — With PPC advertising you can begin to see impressions, clicks and ticket sales as soon as your ads are up and running.
This is a big contrast to SEO where it can take considerable time and money to catch up with competitors who have previously invested. However paid search is designed to improve over time, the first month or so is all about accumulating data required to optimize the campaign, once you have the data you can begin to figure out what works and what doesn’t and begin to optimize towards this.
